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Our role in consultancy
is to assist clients to take the maximum benefit from data, existing or
new, owned by the client or supplied by our own researchers.
This is led by, Roger Munby,
our Managing Director whose corporate career includes
Marketing Directorships in 3 major UK food, drink and confectionery
businesses.
Our specialisms include :
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Market
and Marketing audits
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Brand
building
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Product
and service development
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Performance
measurement and tracking
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Targeting
and forecasting
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Media
and advertising planning
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“SMRC
has a good understating of our specialist market and consistently provides
ideas and innovative thinking for every project.
Advice and research has enabled us to focus targeting and develop
new products for future long term development”
Emma
Pelly, Brand Manager, Dengie
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We
use a number of basic tools to keep process and output simple, including ;
We
run workshops, speak at conferences and work with client or client
customer / supplier teams, depending on commercial objectives and business needs.
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