About SMRC


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  SMRC as an agency 
  • Director-led with a dynamic team to meet clients needs
  • Expertise in implementation issues, beyond findings
  • Deliver digestible results
  • Tailored to business needs
  • Using comprehensive techniques with the benefit of In house data and field management


We comply with the codes of conduct of the Market Research Society

    SMRC - How we work
  • Provide adaptive realistic solutions to help decision making towards better
    - Revenue and profit
    - Utilization of assets, including brand
    - Customer communications
    - New products or services
    - Resource allocation
    - Applying relevant knowledge and experience
    - Using qualitative and quantitative research methodologies
      
  • Access to specialist expertise in the Child/Youth markets and for Sports/Leisure industries, through our sister companies ChildWise and SportsWise
 
         
 

  Specialist areas of work include 

  • Consumer products and services
    - Food: frozen, ambient and chilled
    - Drink: soft and alcoholic beverages
    - Pet food
    - UK markets and communities
     
  • Specialised markets with hard-to-reach samples
     
  • Public Authorities
    - Local councils
    - Public bodies
     
  • Not-for-profit organisations and charities
  SMRC have worked closely with Aunt Bessie’s, from her inception to a brand now worth approximately £212m.  Their creative approach to brand development combining use of data and an understanding of consumer needs has contributed to providing commercial insight to enable Aunt Bessie’s to grow from strength to strength

Lindsay Harris, Marketing Controller, Tryton Foods
 
         
 
 
 

Sister company in Sports and Leisure markets.  
Click here
to visit the SportsWise website.

 

Sister company in Child and Youth markets.  
Click here
to visit the ChildWise website.

 

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SMRC, 111 Queens Road, Norwich, NR1 3PL  Tel: (01603) 630051  Fax: (01603) 664083  Email: research@smrc.co.uk
SMRC registered in England No. 1861883